這兩天台灣很多人在傳一則新聞，但大多是說「英國皇室找專屬小編」，然後薪水特高，年薪有220萬台幣之類的。還有媒體強調是因為時代轉變所以現在要趕上潮流之類的。

因為我最近也要找類似職務的員工，所以我就看看英國皇室會不會跟我搶人才，還有人家的JD是怎麼寫的。

英國皇室小編有多小？

看到徵人的頭銜我就驚呆了。人家是找「Head of Digital Engagement」，這不是小編啊，這是管小編的人啊！我覺得他們的Job description寫得不錯，強調價值與挑戰，大家可以參考，裡面已經強調了，這是一個帶人的職務，不是小編。

It’s knowing your content will be viewed by millions.

It’s about never standing still and finding new ways to maintain The Queen’s presence in the public eye and on the world stage. This is what makes working for the Royal Household exceptional.

The role of Royal Communications is to engage a worldwide audience with the public role and work of The Royal Family. Joining this fast paced and dynamic team, your challenge will be to lead on and develop our digital communications strategy, and ensure that we make effective use of a range of digital platforms to support these aims.

You’ll provide digital and editorial leadership to a small team of digital media specialists, drive the content strategy of our newly launched website, and work with colleagues across the organisation to continuously improve our digital presence.

Whether you’re covering a state visit, award ceremony or royal engagement, you’ll make sure our digital channels consistently spark interest and reach a range of audiences.

With an eye to the future, you’ll work to hone and shape our digital communications through sharing best practice, understanding new technologies and stimulating creativity.

The reaction to our work is always high-profile, and so reputation, brand and impact will be at the forefront of all you do. And having your work shared around the world will be the biggest reward.

當然，這個職務的Job Requirement寫得也不錯，主要的條件是曾經經營管理編輯過重要機構的網站、社群媒體，同時知道避免網路發言風險，

With experience of managing and editing high profile websites, social media and other digital formats, you’re the expert we need.

You’ll be knowledgeable when it comes to best practice in all matters regarding digital communication, including marketing management and latest technical developments.

In a fast-paced and deadline driven environment, you’ll be comfortable developing strategy and managing wide-reaching projects, while overseeing and helping deliver our day-to-day digital output.

Having managed social media networks for a high profile organisation, you’ll have an understanding of how to maximise their benefits and minimise any risks.

You’ll be confident using a range of content management systems, social media platforms and analytics tools. A solid understanding of the technical aspects of digital platforms and channels is desirable, as well as an understanding of html and experience of improving the usability of digital products.

Innovative and with creative flair, you’ll have exemplary and compelling writing and editorial skills, and expertise in designing digital content for different audience groups, purposes and formats.

A natural communicator, influential and with a genuine user focus, you’ll liaise with a broad spectrum of stakeholders on a daily basis and will drive change through collaboration.

What’s more, with experience of people management, you’ll know how to lead, develop and inspire others.

This is your opportunity to use your digital expertise to deliver the exceptional.

You can look forward to a comprehensive benefits package, including a 15% employer contribution pension scheme, 33 days annual leave, including bank holidays, free lunch and access to training and development to support your continuous professional development.

這個職務到底是初階、低階、高階呢？因為這個職務也有貼到其他的求才網站，所以我們可以在衛報上也找到這個職務，然後看到這個職務被標為「Senior Executive」，放在公關行銷類。

同樣類別同樣等級的職務，大概都是什麼樣的職稱呢？

大部分都是Director、Executive Director、Head、Project Director或者CxO，所以不是一個低階的「小編」，如果翻譯成中文，應該就是「英國皇室數位互動總監」。

Royal Household是因為現在社群媒體很流行才開始找數位、社群溝通的人才嗎？也沒有啊。現任的Laura Gibson已經在這個位置2年多了，而且她之前還在威廉王子的Clarence House擔任數位溝通經理長達10年。

所以下次大家在看到外電，特別跟英國有關的外電，務必小心謹慎。下次你再聽到人家說英國皇室現在開始找社群媒體小編，你可以糾正他說其實找的是皇室數位互動總監。